Please note that most seminars at Le Salon Dépanneurs, épiceries & cie are offered in French.

This event is restricted to persons 18 years of age or older. Anyone under the age of 18 will not be admitted.

OPENING SESSION: THE WOW EFFECT (French)
8:30 A.M. – 9:40 A.M.
In a world of price-cutting big box stores, the best way for a c-store to thrive is to do what the big boxes can’t – WOW your customers with every interaction. Don’t miss business professor and author Jasmin Bergeron’s humourous and entertaining opening session in which he will share with you informative, real life examples of how to WOW your customers and build unassailable customer loyalty.

Presented by JASMIN BERGERON

jasmin BergeronAfter a successful career as a financial advisor and team manager, Jasmin Bergeron gave more than 1000 conferences to financial institutions and insurance companies in 12 countries around the world. He is director of an Executive MBA program in financial services and professor of marketing at the Business School of the University of Montreal. Jasmin also authored or co-authored five books, 25 scientific researches, 20 case studies, and more than 100 newspaper articles in Journals such as the Wall Street Journal.

Find out more about our keynote speaker Jasmin Bergeron at www.jasminbergeron.com

 


MAXIMIZE YOUR BEER AND WINE SALES (French)
9:45 A.M. – 10:30 A.M
Learn how to make the most of your beer and wine offering. In this session, you will get tips on communicating with and appealing to your customers, merchandising, promotions, the right product selection, and other industry best practices.


BUILDING A PROFITABLE FOODSERVICE BUSINESS (French)
9:45 A.M. – 10:30 A.M.
Adding a successful foodservice offering to your store can build traffic AND contribute healthy margins to your financials. But it’s not easy serving up fresh and tasty food to your customers throughout the day. In this session, we will reveal the secrets savvy operators use to ensure their foodservice offering is producing delicious profits.


STAFF ENGAGEMENT TO DRIVE CUSTOMER LOYALTY (English)
9:45 A.M. – 10:30 A.M.

Whether you are an independent operator or chain store manager, you have control over one area that can make a huge difference in your revenue – customer service. It comes down to knowledge of your products & customers, hiring the right staff for your store, and offering incentives to make your workplace a better one. In this session, find out how you can motivate and engage your staff to improve customer service and increase customer loyalty.


WHEN YOUR CUSTOMERS WIN, YOU WIN (French)
10:45 A.M. – 12:00 P.M.
What will you do to take your business to the next level? Delivering a unique experience is the path to customer loyalty and healthy store revenues. In this session, we’ll look how some retailers like you decided to make a significant change to the way they do business and the win it created for them. Whether a new approach to a category, changes to the store, or changes to the way they interact with customers and their community, each was able to make changes to distinguish their offering from the competition.


GROWING YOUR C-STORE PROFITS (French)
10:45 A.M. – 12:00 P.M.
When most people think of growing their profits, they think of increasing sales…which is a great start. But really it’s only one of three effective approaches to realizing improved profits from your c-store operation. In this workshop session we will review productive sales tactics as well as margin-improving techniques that will yield more profitable transactions, and also reveal how to discover and implement operational efficiencies that will reduce expenses.


AQDA – ANNUAL GENERAL MEETING (French)
12:00 P.M. – 2:00 P.M.


AQDA – PIECE D’IDENTITE ET DILIGENCE RAISONNABLE (French)
2:00 P.M. – 2:45 P.M.


AQDA – INSPECTABAC (French)
3:00 P.M. – 3:45 P.M.

WHEN YOUR CUSTOMERS WIN, YOU WIN (French)
9:45 A.M. – 11:00 A.M.
What will you do to take your business to the next level? Delivering a unique experience is the path to customer loyalty and healthy store revenues. In this session, we’ll look how some retailers like you decided to make a significant change to the way they do business and the win it created for them. Whether a new approach to a category, changes to the store, or changes to the way they interact with customers and their community, each was able to make changes to distinguish their offering from the competition.


GROWING YOUR C-STORE PROFITS (French)
9:45 A.M. – 11:00 A.M.
When most people think of growing their profits, they think of increasing sales…which is a great start. But really it’s only one of three effective approaches to realizing improved profits from your c-store operation. In this workshop session we will review productive sales tactics as well as margin-improving techniques that will yield more profitable transactions, and also reveal how to discover and implement operational efficiencies that will reduce expenses.


C-STORE CHAMPS (French)
11:15 A.M. – 12:00 P.M.
Don’t miss your chance to win prizes and have some fun in this interactive session-turned-game show. It’s all fun and games here as attendees work as table-groups to answer an array of multiple choice c-store, gas and car wash-related questions with the goal of being crowned the c-store champs!